Luxury Red Persian Rug — 1200 Reeds

Niavaran prestige-villa register, north-Tehran 1970s, restated in 1200 Reeds

By the 1970s the Niavaran district of north Tehran had become the address for the city’s cultivated classes — villas built around courtyards, formal sitting rooms separated from family rooms, carpets that signalled established rather than emerging households. The workshops that supplied this market produced a tighter, denser version of the standard urban-workshop carpet: a more architectural medallion, deeper red saturation, smaller decorative motif. The cohort is documented in interior photography from the period.

This 1200 Reeds machine-woven piece quotes that prestige-villa register. Deep red ground, denser medallion architecture. It is a design-language reference, not a Niavaran villa carpet. Not hand-knotted.

How it feels in a room

Cultivated. The deeper red and tighter geometry signal a room meant to receive visitors. Reads richly under warm incandescent; the medallion architecture holds together under cool LED, though the field warmth softens.

Construction

1200 Reeds machine-woven polypropylene

Density (شانه shaneh / تراکم tarakom)

1200 reed-count, dense prestige-villa weave

Field

Deep red ground, tighter medallion-and-corner with restrained ornament

Heritage register

Niavaran prestige villa (north Tehran, 1970s)

Care

Not a machine-washable rug. Regular household vacuuming is enough; the dense field hides everyday wear. Address spills within minutes — blot with a clean dry cloth, never agitate. Professional clean every 24 months for formal-room use.

Available sizes

3×6, 4×6, 5×7.5, 5×8, 8×10, 8×11, 10×13. See variant selector for current pricing and stock.

Designer styling

Pairs with walnut and rosewood casework, brass or polished-bronze hardware, traditional silk or velvet upholstery in cream/gold/oxblood, and warm wall colours. Anchors a formal living room or library where the room is part of the household’s presentation.

Best for / Skip if

Best for: formal living rooms, libraries, cultivated traditional interiors, owners who keep one room for company and want it to read accordingly.
Skip if: you need a casual family-room rug or work in a cool-modernist palette.

Visit the Sacramento showroom

See the Luxury Red Persian at our Watt Avenue showroom. Browse luxury rugs or Persian rugs.

About 1200 Reeds construction: شانه (shaneh) refers to reed-count density. تراکم (tarakom) refers to knot/weft density. See our complete guide to reed-count density.

This piece sits in the easy-care performance family — high-density polypropylene or polyester pile on a cotton foundation, precision machine-woven for sharp pattern definition with hand-finished edges. The construction is purpose-built for family-friendly living: stain-resistant, fade-resistant, low-maintenance, and forgiving of regular vacuuming and spot cleaning.

Patterns are inspired by Persian, Kashan, Tabriz, and Turkmen design vocabularies — reinterpreted in a soft synthetic blend that performs in high-traffic rooms without the maintenance commitment of a hand-knotted wool piece.

5×7.5 ft (150×230 cm, 3.5 m²) — entry rooms, small bedrooms, and sitting areas.

6.5×10 ft (200×300 cm, 6 m²) — medium living rooms and bedrooms with furniture partially on the rug.

8.2×11.5 ft (250×350 cm, 9 m²) — large living rooms and formal dining rooms (all furniture sitting on the rug).

10×13 ft (300×400 cm, 12 m²) — open floor plans and great rooms.

Styling tip: a rug should extend 18–24 inches beyond the sofa on each side for a balanced look.

• Vacuum weekly with the beater bar off to protect the pile
• Blot spills immediately with a clean white cloth (don't rub)
• Rotate the rug 180° every 6 months for even wear
• Professional clean every 12–18 months
• Use a quality rug pad on hardwood for cushion and to extend life

Free shipping across the USA & Canada. Most orders arrive within 3–5 business days. Canada customers: customs duties or provincial taxes may apply at delivery.

30-day returns on online orders — the item must be unused, in original condition, and in original packaging. Customer pays return shipping. Approved refunds are processed within 3–7 business days.

See this piece in person at our Sacramento showroom — open every day, 10 AM – 7 PM.

Stylish Rugs & Carpets
3423 Watt Avenue, Sacramento, CA 95821
(916) 890-4077 · info@stylishrugs.us